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Airbnb Property Management
in Augusta, Georgia

By Ridge Stays · Central Georgia · 5 min read
Augusta, Georgia hosts the single most lucrative short-term rental event in the entire state: The Masters Tournament. For one week every April, Augusta becomes one of the most in-demand accommodation markets in the country. Ridge Stays helps Augusta property owners maximize this extraordinary opportunity — and sustain strong revenue throughout the rest of the year.

Augusta's STR Market: Masters Week and Beyond

Augusta has 1,034+ active Airbnb listings and an average daily rate of $386 per night — the third-highest ADR in Georgia. That high average reflects the enormous pricing power of Masters week, when properties within reasonable distance of Augusta National Golf Club command rates that can be 10–20x normal nightly pricing. A single Masters week, managed correctly, can represent a significant portion of an entire year's rental income.

But Augusta's STR opportunity extends well beyond April. Augusta University Medical Center and the Augusta University Health System are major economic anchors generating consistent medical professional and family accommodation demand. Fort Eisenhower (formerly Fort Gordon) — one of the U.S. Army's largest installations — creates year-round military personnel and contractor housing demand. And Augusta's growing status as a cybersecurity and technology hub is generating increasing corporate travel.

Masters Week: The Defining Opportunity

The Masters Tournament at Augusta National Golf Club is the most iconic event in golf — and for STR owners in Augusta, it's potentially the most valuable week of the year. Properties that are well-positioned, well-presented, and priced correctly can generate revenue during Masters week that rivals months of normal operation. Managing availability, minimum stays, cancellation policies, and pricing around Masters week requires expertise and advance planning that casual self-managers typically lack.

Ridge Stays Augusta Property Management

Ridge Stays manages Augusta properties with a strategic approach to Masters week pricing that captures full market value while maintaining the quality standards that justify premium rates. Our year-round management ensures your property maintains strong occupancy from medical, military, and corporate demand between the major event spikes — delivering consistent, diversified revenue throughout the year.

Augusta Market Data (2025)

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